|Homepage:||Click to visit|
|Dates / Deadlines:|
|Class Status:||1st year, 2nd year, 3rd year, 4th year||Minimum GPA Requirement:||3.0|
|Language Requirement:||none||Open to Non-UVa Students:||Yes|
|Housing:||Hotel, With program group||Language Courses Offered:||No|
|Language of Instruction:||English||Credit Type:||Direct Credit|
|Program Type:||Faculty led||Tuition Payments Made To:||UVA|
|Education Abroad Advisor:||Ryan Hathaway||Application Fee:||Yes|
|Study Abroad Administrative Fee:||No||Subject Area:||Commerce|
Consumers and Markets in India is a research-oriented Global Commerce Immersion course in the Marketing concentration curriculum that blends relevant group discussions, executive presentations, company visits, and market research. This course explores aspects of consumer behavior and marketing strategies as they apply to the Indian market. We will focus on (a) how foreign multinational firms approach the Indian marketplace, (b) specific characteristics of Indian consumer segments, and (c) strategies adopted by "home-grown" Indian firms to effectively compete in India and across the world. These topics and other marketing-related issues will be studied as a part of "commerce in context" as the students experience different aspects of Indian culture and society.
Taj Mahal, Agra
Gateway of India, Mumbai
Consumers and Markets in India
Professor Cheema with Students in Delhi
Study Abroad Policies
Information about all McIntire School of Commerce Global Programs can be found here.